Creative Strategy
for tech & finance
brands that want to
sound more human
In this new era of AI and complex data, the most valuable asset a brand can have is human trust.
If you’re a leader in financial services or technology,
you’ve already done the hard work of gathering the data.
Now you need a partner who can translate that complexity into deep insights and stories that resonate with the audiences who need them most.
That's where drow,inc. comes in.
Ready to deliver the targeted, engaging, and delightfully sensible messaging your brand and audience deserve?
Let's jump past the jargon and find your brand's true voice.
12+ years of sector expertise. AI-certified strategy. Trusted content partner.
drow, inc. is a strategic consultancy that acts as the bridge between technical complexity and
audience-focused empathy.
When communication is cluttered, your value gets lost. It's time to look at your words from a different perspective.
Named with its purpose in mind, drow is 'word' spelled backwards. This simple little name is a constant reminder that sometimes finding the right message means looking at the problem from a fresh point of view.
Hi. I'm Kate Addicott. After nearly 20 years as a content strategist and copywriter, I've found my sweet spot at the nexus of tech and finance.
By merging my own empathy with AI-certified expertise, my work offers a rare combination of proven experience, technical prowess, and modern strategy to help your brand achieve your most ambitious goals.
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Proudly featured as a certified Master Level pro on the prestigious Copyblogger platform
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Strategy
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Creative Strategy
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Brand strategy
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Narrative Strategy
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Content Strategy
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AI Strategy
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Product Marketing
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Product Positioning
Execution
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Copywriting
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UX Copywriting
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Content Marketing
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Corporate Communications
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Script Writing
Creative Branding
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Creative Direction
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Brand Identity
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Brand Voice and Tone
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Brand Guidelines
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Strategic Messaging
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Advertising Campaigns
Human Connection
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User Experience
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Education and Training
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Benefit-driven Messaging
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Trust Building
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Humor
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Empathy
